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NYFW brings VR and wearable tech to the runway

New York Fashion Week hits runways from September 7th to the 13th, igniting the excitement of designers and fashion lovers around the world. This year, among the traditional thread-based clothes, you’ll find new technologies weaved into the fashion festivities.

Fortune reports that Samsung has upped its tech presence this year at NYFW, using virtual reality to create the “first all-digital fashion presentation” called Dreaming of Italy. Partnering with FTL Moda and the startup Obsess, the 360 video was shot in Milan, and will transport Fashion Week attendees to the fashion capital of Italy. The VR presentation allows viewers to look at the latest Fashion Week collections in close detail. Samsung says VR can help fashion companies operate as a shopping platform, and also collect data for brands to help drive business.

Wareable reports that Olivia Palermo’s pop-up shop opening at SoHo’s Banana Republic will use 360 video, as well as the Red Dress fashion show for the American Heart Association.

Smart clothing hits the runway

Wearable technology goes beyond FitBit and Google Glass on the runways this year, as smart clothing dominates Fashion Week.

Designer Calvin Yuo collaborated with Lenovo to create a black PVC capsule collection. These dresses, trench coats, and jackets link to a smartphone app that lets the wearer write an LED-lit message on the clothes.

Samsung goes beyond VR at NYFW, partnering with menswear label DYNE to put near field communication (NFC) tags in each of their garments. Guests can use Android phones with NFC to access the tags and get more information about the clothes, the designer, and the collection.

A massive part of the fashion industry is the retail portion, and like VR—connected retail can help collect important data for stores.

Cisco’s Digital Retail solutions helps create beautiful digital signage, it manages risk, and engages a diverse workforce all through digital transformation. Cisco infrastructure can enhance customer experiences while creating a full, 360-view of these customers so that retail stores can better engage them in the future. Both customers and retailers can have predictive and personalized shopping experiences.

To learn more about Cisco’s digital transformation in retail, click here.


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